(music intro) (music) hi i'm josh ellsworth general manager withstahls' cadcut direct. with a vinyl cutter and a heat press customizingapparel is easy. but how about customizing shoes? if you could learn how to customize shoes,huge profit opportunities await. in this video we'll show you some of the doesand the don'ts, and teach you about the tools and accessories you need to capitalize uponthis opportunity. one of the first things you'll need is a sourceof heat, pressure and time to apply applications
to the shoes. for that you'll need a heat press with anattachment that allows you to accommodate the shoes. in addition you also need a tacking iron withan adjustable temperature for accommodating those tough to reach places that don't evenfit on a heat press. next, in addition to the heat press you'llneed a few accessories. a flexible application pad... a print perfectpad... a ruler... pair of scissors... and of course some sort of transfer. you can order a cadprintz digital transferfrom us or you can order the heat applied
film and cut it on your vinyl cutter. we'll show you both techniques. first things first, cut you print perfectpad to the size of your shoe platen. (natural sound) once that's complete, preload your shoe soyou can take a measurement of the printing area. be sure to push down on it to feel what areasare receiving pressure and what areas are not. if i want to do a placement here on this shoe,i can see i have about 2 inches of pressing
so i'll size my design to 2 inches in my graphicsoftware and cut a design. load your heat applied film and send overyour file. this is a great way to use scrap materialthat you may have lying around from other jobs. once the design is cut, let's weed away theexcess. once the excess is weeded away, trim out yourdesign. be sure that all the green is removed, andthen we'll position it onto the press. now i'll position the design. make sure the press is set for the propertime, temperature and pressure.
and then lock it down. after you press it simply remove the backingaccording to the recommendations for the film. this particular material peels when it iscooled off. once completely cool, remove the backing.as you can see, i have a completed piece. i'm going to press it one more time with acover sheet just to ensure a good application. that's it the basics with a customized shoe. now let’s do a few more. remember, load your shoe on ahead of timeto feel for the pressure areas...take a measurement... and we'll cut a design for this shoe.
and we'll press it on..... position the number and i'm going to use myflexible application pad to cover some areas that look like they may melt under the heat. i'll just add an extra layer of protectionhere. and with the fashion-film electric you canactually peel the backing hot. in this case it just kind of fell off forme onto the pad. so this is a completed shoe. now let's take the right shoe from the sameset, and let's try to place a cadprintz on this area of the shoe.
now the first thing i'll show you, is thatyou’re not able to get a really firm pressure on this area of the shoe because it's kindof falling off and also the sole of the shoe extends out a little bit and takessome of that pressure. so this is where the tacking iron comes intoplay. you can use your platen to hold the shoe oryou can use an oven glove or some sort of t-shirt to hold the shoe in your hand. take your cadprintz transfer position it in the place that you want itonto the shoe. and i'm better applying pressure with my righthand so let me cover my left hand up insert
it into the shoe here and then i take my tackingiron and i just apply direct pressure without moving. you don't want to slide the tacking iron...youcan roll it a little bit but you just want direct pressure. and apply that for about fifteen seconds orso. then remove the backing. if you see any areas on the corners here thatmay not apply all the way down, because you didn't hit them with enough pressure justcover it with your flex application pad and position those down.
but this looks like a really good adhesion. now as you can see here the reason we wentwith cadprintz is because it's a two color design. otherwise we would have had to lay two colorsof heat applied film. likewise, if you want a multiple colored logolike the one i have here, or this three color design here, you'll want to utilize cadprintzor a print cut device. and let's press this design down. now for this particular shoe i'm not goingto use a pad because it has a lot of padding in the shoe so that's going to act as a padfor me.
i don't really need to raise the print areaup because there is really nothing in my way of an even pressure. position my design and i will cover it upwith the flex application pad just so this doesn't melt on me. just to shoe you that anything’s possible,let's do an application on the back of this shoe. position my design into place. make sure that i have a good grip on the shoe,remember press and hold, don't slide the tacking iron.
and remove the backing. of course cleats and sneakers are a huge marketin the sales for team business, but how about kid's shoes. let's customize this small pair of batmansneakers with a child's initials. and also these echo sneakers for a kid. now for this particular design i've cut itout of our super film material it does not have a sticky backing. so i'm going to need to use thermal tape inorder to hold the design into place. so i'll cut a piece of thermal tape
and tape it into the print location i wantto use. i can put my hand in there or i can actuallyuse the platen in this case as a nice area to press down. make sure some of these tough spots in betweenthese raised areas are receiving a full pressure. it's also a cold peel material so i'll letit cool down before removing the backing. once cooled down, simply remove the backingand then i've cut a piece of flex application pad to lay over it. just to give it a second hit to make sureit's down. with cold peel materials, sometimes it's niceto give them a second hit to ensure they are
adhered adequately. cause the mylar kind of lifts the letteringwhen you're peeling it away from the shoe. and this shoe is complete. now let's show you how to do this small pair. we're going to do initials of a child fora back placement here. once again i'm going to use my platen to aidme with getting a good pressure. position the design i've cut. this is a sticky back material so it holdsnicely into place. remove the backing...and for good measurei'll cover with the flex pad and apply a little
more temperature, time and pressure. and, completed shoes. so as you can see, shoe customization is prettyeasy when you have the right tools. you just really need to know about the challenges,the different types of footwear presents, the print locations that you can accommodate,and items that will melt on a shoe and how to accommodate those. you also want to pick a heat applied productthat applies at a low temperature. at stahl's we have all these products foryou in our heat applied films that we manufacture
duck with 3d printed foot,and also in our cadprintz digital services.
i encourage you to visit cadcutdirect.comto learn more about our heat applied film and customizing shoes. thanks for watching.
